Michael Jordan and his signature sneakers have been a fixture of pop culture since 1984, when Sonny Vaccaro convinced the then-rookie (and more importantly, his shrewd mother, Deloris) to sign an i…
pulling double duty as director and co-star. But the new film operates less as a tribute to consumerism than as an origin story of one exceptional athlete — and the leather-and-rubber vessel that has become synonymous with his legacy.. “It’s really a fable, inspired by these characters and who they represent.”
“It’s just so second nature now — Jordans and Nike and the NBA as arguably the second-most-popular sport in the country,” he says. “It wasn’t always that way.” Given that the narrative not only precedes the debut of Jordan and his apparel line but the sea change in athleisure that its explosive sales triggered, costume designer Charlese Antoinette Jones dressed the Nike staffers in clothes that were counterintuitive to the cultural shorthand of the decade. “It was a lot simpler — more focused on running and utility and not necessarily being super cool,” Jones says.
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