As wine's popularity continues to boom, black female wine professionals have seized open opportunities to attract more people like them to the industry:
When asked to describe the current state of black women’s representation in the wine industry, Robin and Andrea McBride know exactly how to respond. The sisters, cofounders and winemakers of the California-based McBride Sisters Wine Collection, immediately point to a wine industry magazine“In one shot, it’s a very good representation of the lack of diversity in the industry,” says Andrea.
“Women of color have more of a challenge—number one because nobody expects them to know much about wine,” says Mac McDonald, president of the Association of African-American Vintners . “But we’re not about getting together and just drinking. We’re about education.” “Many women and minorities working in entry-level positions in hospitality cannot afford to invest $10,000 to $15,000, which is the range of current costs of for-profit wine education programs,” James, the corporate beverage director for Gracious Hospitality, toldat higher rates than their white or male counterparts, notes Julia Coney, a freelance wine writer, consultant and an instructor for Wine Empowered. This is true when she’s just playing the role of consumer, too.
Despite stereotypes that paint white women as the primary wine consumers, black women are influential wine buyers. “That means that dollars are being left on the table when [they aren’t] thought of during product development or considered when developing marketing messages,” says Cheryl Grace, a consumer engagement exec at Nielsen.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
The Best Black Work Pants for Women, According to Stylish WomenWe asked 18 stylish women who practically live in black pants during working hours to help us find the best pairs.
Leer más »
OWN Partners With ANA’s #SeeHer Initiative to Improve Portrayal of Black Women on Screen (EXCLUSIVE)The Oprah Winfrey Network has announced it is partnering with the Association of National Advertisers’ SeeHer initiative, which aims to increase the accurate portrayal of women and girls in …
Leer más »
Jubilee Is the Celebration of Black Cooking I Didn’t Expect to LoveToni Tipton-Martin’s new cookbook is a quietly powerful study of 200 years of Black culinary genius.
Leer más »
Ghost Hounds Return From 10-Year Hiatus With 'Roses Are Black' Album: PremiereGhost Hounds could not have asked for a more auspicious return to active duty this year.
Leer más »