Brands comment on their short and long term plans in light of changes due to coronavirus. 🔐
In the wake of store and factory closures, delivery schedules of fashion collections are being disrupted. Here’s how a selection of brands see things shaking out:“In the short term, we have reviewed our plans for merchandising and delivering the collections in our network of Chanel boutiques: concretely, the spring-summer 2020 ready-to-wear collections will remain in stores for longer, and the so-called Métiers d’Art collection, normally delivered in May, will arrive instead in early July.
The fall-winter 2020/21 pre-collection presented to Chanel store buyers in early February will be delivered from mid-July until September, he added.“Producing a collection takes months and, until we do know when we will be able to go back not just to our usual calendar of activities, but to our lives, it’s really impossible to give a precise answer.
“We all had to postpone the presentation of our cruise collections, but when faced with the security of us all it is a small price to pay. It is too early to say what will be the long-term consequences.”Massimo Giorgetti, founder and creative director, MSGM:“Our manufacturing companies and our suppliers are still closed, which means that the deliveries of the pre-fall and fall collections will be delayed.
“We are going to skip the resort collection, which is normally a very big collection for us and for the industry. Because we’re delivering part of pre-fall in October, the general mood from our wholesalers has been very much that they will already have a lot of stock, and that they’re probably not going to have dollars to spend on more stock. We do a resort wear line twice a year called Escape, and we’re still going to show that in June, and deliver it in November.
“Overall, the idea is to take pre-fall and autumn/winter and push everything back a little bit, but then also spread it out, so that it’s starting in May/June and running all the way through to October.”“This current crisis will be a major hit in revenue as we are facing major returns from stores for summer 2020 and potential cancellations for autumn-winter alongside the fact that June resort market will be missed.
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