When they founded Burke Williams, Theresa Armour and her husband Bill had to convince the police that their day spa wasn't part of the adult entertainment industry. 35 years later, they remain at the forefront of the American industry they created.
When Theresa Armour cofounded Burke Williams with her husband Bill in 1984, she coined the term “day spa.” But 35 years ago, this industry didn’t exist – and LAPD Vice was suspicious. Considering the day spa concept a form of “adult entertainment,” the Los Angeles Police Department required Burke Williams to obtain an adult entertainment license, the same permitting required for strip clubs. This made it difficult for Armour to find a landlord.
Armour and her husband were inspired to found Burke Williams when she was a young woman and mother to three children. “I was pretty much housebound because my kids were so little, and I was having trouble adjusting to the routine,” Armour says. “The excitement I’d felt traveling and seeing new places earlier in my life was put on hold. My mind wanted to travel, but my instinct said to stay home.
This same desire for escape from the daily routine, Armour realized, must be shared by thousands of mothers. She created a vision board, did her research, and generated ideas for the ideal day spa experience. Ultimately, she created a different “dream trip” theme for each Burke Williams spa: San Francisco has a Paris theme; Woodland Hills is a trip to the Hamptons; Mission Viejo has a Turkish influence, and so on.
Armour feels that everybody has a dream or a vision in their heart for something greater. The magic happens when a person is courageous enough to go after that dream. “Young people often ask me, ‘How did you do it?’ But I find it’s really all in the,” she says. “Why do I do what I do? I know what keeps me going: I want to create, aid, and empower change. Once you are clear on your purpose, move! Be determined to take a step, then another. Each step will open a door, a window, or an unseen path.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Opinion | Making Money Is a Patriotic ActFrom WSJopinion: These days getting rich off a profitable business is regarded as almost sinister. But we have nothing to apologize for, and we don’t think the government should have more of our profits, write bernie_marcus and JCats2013
Leer más »
Danny Masterson, Church of Scientology Sued for Stalking, Conspiracy to Cover Up Sexual AssaultsDanny Masterson, Church of Scientology sued for stalking, conspiracy to cover up sexual assaults
Leer más »
As California’s recycling industry struggles, companies and consumers are forced to adaptCalifornia's recycling industry has struggled since China banned imports of plastics and other material. Experts say changes are vital to overcome a waste glut.
Leer más »
LAPD Shut Down Nicki and Meghan's 'Hot Girl Summer' Video ShootNice try LAPD, but Hot Girl Summer cannot be stopped.
Leer más »
A Man For All Seasons: Inside the World of Tom FordTom Ford’s life may be centered in Los Angeles these days, but with his recent appointment as the chairman of the CFDA, he’s flexing global ambitions for American fashion.
Leer más »
Millennials and Gen Z love their technology — but American seniors are actually spending the most time on their screensTV explains the screen-use gap between American seniors and younger generations — the former spends about four hours more a day with the TV on.
Leer más »