Known as Cartier Tradition, the program was conceived in 1996 by Cartier's longtime director of image, Pierre Rainero.
Among the highlights currently available are a grandiose turquoise necklace set in 18-karat yellow gold from 1956 and a diamond-and-onyx bird brooch from 1929 with a tilted citrine as its centerpiece. “The idea of putting that stone at a certain angle to create a position or an attitude or posture was born from that specific stone,” says Rainero. “I like that, because it shows a way of creating that is very Cartier.
The house is so detailed in its restoration process that it can take months to source the correct materials for quality and historical accuracy. “The objective is always to propose a piece at the closest stage to when it was sold the first time—or, I should say, the last time—because sometimes the same piece has been modified by Cartier at the request of a client,” Rainero explains.
Beyond the guaranteed authenticity and timeless beauty of each piece exists another compelling reason for investing in a Cartier Tradition heirloom. “For a few years now, we have been buying back some pieces from clients from the early days [of the official vintage program],” Rainero says. “And those clients are making money.”
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