Throughout the late 1990s and early 2000s, one property on the Lido served as the international film club to see and be seen.
were all basically launched out of the des Bains. The combination of just those movies and those directors and the people working on those movies was just incredible,” he says.
"I do remember a meeting very clearly with a famous woman director on the terrace and two execs who arrived at 9 a.m. the day of her screening," says PR icon Charles McDonald, who launched numerous campaigns at the hotel. "They were dressed in tennis gear. It was a very intense meeting about marketing, and after a quarter of an hour they looked at their watches, said they had a tennis match booked and split. The director’s jaw dropped.
The des Bains has changed hands many times over, including a purchase from the Sheraton group in 2005. An Italian real estate fund purchased it in 2008 to retool it as private accommodations. But then the recession hit and the deal fell apart.
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