CODA peaked at the right time. But that's not the only reason it took home the Best Picture Oscar. kn8 writes
Photo: Apple TV+ In the end, it was almost fitting that CODA won Best Picture on a night when all anyone could talk about was an A-lister bringing a bit of Sunday Night Raw energy to the Oscars stage. Two Netflix films packed with celebrities, a gigantic sci-fi blockbuster, Steven freaking Spielberg’s remake of a former Best Picture winner — all lost to a little Sundance movie about a teenage hearing girl and her horny Deaf family.
It peaked at the right time. To say no one saw CODA coming is a slight overstatement. Upon its premiere at a virtual Sundance, many reviewers took note of its broad emotionality and mainstream appeal and pegged it as the most obvious potential breakout. When AppleTV+ paid a record $25 million for the film, the reaction was “Wow, that’s a lot of money for a Sundance movie” not “Why CODA?”
Enough Academy voters got onboard that CODA wound up with three nominations. Still, this was not the picture of a future Best Picture winner: No film had won with so few since the 1930s. What explains the turnaround? This is just a hunch, but based on the way the season played out, I’d venture that a large percentage of Oscars voters simply hadn’t seen it by the nomination deadline. However, once they started catching up with all the nominees during phase two, they liked what they saw.
It was the right movie for the moment. It’s no shade to CODA to note that even those who stumped hardest for the film’s Oscars chances would, when prompted, often admit they didn’t actually think it was the best film of the year; they just liked it. The Oscars are not sports, where you add up all the points and at the end you can objectively say who was better. For what it may have lacked in pedigree, CODA had one quality in abundance: It was exactly the film it set out to be.
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