How Companies Secretly Boost Their Glassdoor Ratings

A WSJ investigation shows how Glassdoor, a top job-seeking site, can be manipulated by employers trying to sway scores in their favor

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Companies Manipulate Glassdoor by Inflating Rankings and Pressuring EmployeesEmployers flood the ranking site with 5-star postings requested from enthusiastic staffers, leading to unusual spikes, a WSJ investigation found. This is a conundrum facing many influential raters, including Amazon.com, Yelp and TripAdvisor, who have had to fend off attempts to game reviews.
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