How controversial YouTuber Tana Mongeau makes money: talent manager - Business Insider

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How controversial YouTuber Tana Mongeau makes money: talent manager - Business Insider
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YouTube star Tana Mongeau's talent manager explains the business behind the drama and how he helps controversial clients make money

In 2017, shortly after YouTube star Tana Mongeau, now 21, was arrested at Coachella Valley Music and Arts Festival and charged with underage drinking, she sent her talent manager Jordan Worona a picture of her mug shot, requesting he turn it into a shirt for her to sell to her followers."I thought that was a terrible idea and I didn't want to promote that," Worona said. "She told me I could either do it with her, or she'd do it with someone else.

"It was really obvious to me that some of the kids who were on the platform that were the loudest, attention seeking, those guys were the ones who were doing really well in numbers," Worona said. "I wanted the personalities, and the people who could be authentic and really original, and the people who enjoyed making their own content."

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