The StandardHotels new London location called on Craig Green to design their new uniforms and bathrobes.
Photo: Courtesy of Tim Charles / Standard HotelsFor Amar Lalvani, CEO of Standard International, the hotel’s owner, working with Green was part of expressing what the Standard in London is about. “What Shawn did with the interiors, Craig has done with the uniforms,” Lalvani says. “I see the Standard as a platform for creativity. We give the people we collaborate with challenges and let their genius solve problems.
Photo: Courtesy of Tim Charles / Standard Hotels“We do have a history of working with buildings others wouldn’t see as being usable at first glance,” Lalvani says. “People thought this place was ugly. We didn’t!” The renovation revealed impressive ceilings that mirror the arched windows. Meanwhile, they’ve kept the building’s former library space on the first floor, hiring an in-house librarian, and added a restaurant-bar, the Double Standard.
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