'We're making great television for ourselves. And then selling it to the world.' Danna Stern, the head of Israeli TV powerhouse Yes Studios, talks turning 'hyper-local' shows like Fauda into global hits
Well, it's definitely not the money. But we have a lot of things going for us. This place is crazy in a good way and in a bad way. We live interesting lives. We all have stories to tell. Take [creators] Avi Issacharoff and Lior Raz: They were real-life soldiers, that is their story. A lot of what we do is passionate storytelling from someone who takes inspiration from their own lives.
We won't let international schedules run the way we do production. We might spend a little more, like on, because we know it's going to be seen and we don't want to disappoint, but we won't speed things up. And we're not going to cast someone because we think they might have more international appeal. That's not what we are doing here. We're making great television for ourselves. And then selling it to the world.
But on the U.S. version of the show, you are actually casting actors on the spectrum, something you didn't do in the original.
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