If you were waking up every morning and looking to talk about the game of basketball, the Denver Nuggets would be the first team you mentioned. But the sports media doesn’t really want to talk about sports, writes Corbin Smith.
Sometime last week, while Denver waited for the Boston Celtics to lose to the Miami Heat so they could face off against them in the NBA Finals, Chris Mannix, a second-to-third-tier basketball writer, went on the, Mannix said something along the lines of hey, look, they are respected actually, the media just doesn’t talk about the Nuggets because they’re just “not especially interesting.”
Mannix goes on to explain that Nikola Jokic, the team’s star center, doesn’t do media. Jammal Murray and Michal Porter Jr. aren’t compelling. It doesn’t matter that the team is the top seed in the west and just swept the Lakers in a conference final: the Lakers employ LeBron James and sucked for like 3/4th of the season, so they’re more interesting. He seems annoyed that the Nuggets persist in winning even though they provide you with nothing to talk about off the court.
If you were waking up every morning and looking to talk about the game of basketball, the Nuggets would be the first team you mentioned simply because they have been playing this strange, unique ball night after night after night.Over time, this became something of an art form, an extended performance of masculine feeling, hiding behind a veneer of ‘Sports Analysis.’But the sports media doesn’t really want to talk about sports. It’s not everyone, of course.
So it is with the sports media—all media, really. Once, the vast plains of sports media space were small, a few pages in a newspaper, a few minutes on an evening news broadcast. But, one day, someone decided to make a
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