Earth Day Network president Kathleen Rogers told me that the key focus in 2019 and 2020, the 50th anniversary of Earth Day, is two-fold: spreading the message and voting. “Think global act local.”
reported this year that “Six in ten Americans are now either 'Alarmed' or 'Concerned' about global warming,” and that “the proportion of 'Alarmed' more than doubled” in five years.
For many years, Earth Day Network has focused on the arts as a key vehicle for spreading message about the importance of protecting the environment, leveraging celebrities, local customs and kids in schools who can influence their parents too. Whether your audience is millions of Twitter followers or your local school, the messaging needs to fit the audience, and be as relevant as ever. She said they never start an event outside the U.S. without a cultural component, because it bridges divides and builds the relationship, so the audience is more receptive. The arts communicate on another level than the intellect.
“The energy revolution will dwarf the technology revolution,” Rogers told me, but the deregulation and supports for the fossil fuel industry in the U.S. deprive the U.S. of seizing those opportunities.
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