Sometimes proverbial voters are used as a political weapon, rather than a tool of analysis. Populists use figurative voters to frame their base as the true voice of the nation
It has a curious hold on the Irish psyche. A homage to the “Jumbo Breakfast Roll” was the best-selling song in 2006, beating Shakira’s “Hips Don’t Lie”. One academic produced a sociological study: “The Rise and Fall of the Jumbo Breakfast Roll: How a Sandwich Survived the Decline of the Irish Economy”. But it was in politics that the breakfast roll truly dominated.
Every European country has its Breakfast Roll Man, a proverbial voter who sums up the political zeitgeist. For decades the housewife of Voghera, a town in Lombardy, has been a shorthand for middle-of-the-road voters in Italy. In Denmark it is Mr and Mrs Kakkelbord, named after the ubiquitous coffee tables found in Danish suburbia. The couple emerged after a politician unintentionally insulted the furniture choice of the common voter.
Repeating a rival’s framework only helps the rival, argues Tom van der Meer, a professor at the University of Amsterdam. Mr Wilders wields influence in Dutch politics by an ability to drag parties towards his more radical positions. Although his party is usually the second or third-largest in the Netherlands, there is little chance of his entering government. Bluntly, there are not enough Henks or Ingrids to put him there.
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