Four new studies on the News Feed offer suggestions.
influence what people see, and may shift their beliefs over time. These studies cover a relatively short period — during which, I would note,Perhaps most importantly, these studies don’t seek to measure how Facebook and other social networks have reshaped our politics more generally. It’s inarguable that politicians campaign and govern differently now than they did before they could use Facebook and other networks to broadcast their views to the masses.
I want to end, though, on two criticisms of the research as it has unfolded so far. Both come from Wagner, who spent more than 500 hours observing the project over more than 350 meetings with researchers. One problem with this sort of collaboration between academia and industry, he wrote, is that scientists must first know what to ask Meta for — and often they don’t.
The other key shortcoming, he wrote, is that ultimately this research was done on Meta’s terms, rather than the scientists’. There are some good reasons for this — Facebook users have a right to privacy, and regulators will punish the company mightily if it is violated — but the trade-offs are real. “In the end, independence by permission is not independent at all,” Wagner concludes. “Rather, it is a sign of things to come in the academy: incredible data and research opportunities offered to a select few researchers at the expense of true independence. Scholarship is not wholly independent when the data are held by for-profit corporations, nor is it independent when those same corporations can limit the nature of what it studied.
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