The app's anarchic fun is captivating a jaded industry. Here’s why we can’t look away.
This past February, TikTok sent three representatives to New York Fashion Week: Cosette Rinab, Taylor Hage, and Tyler Gaca. The trio broadcast scenes from shows like Tory Burch and Rag & Bone to their combined 2.4 million followers. Hage went on to sit front row at Dior’s fall 2020 show in a gray Bar jacket and skirt. Her followers got a peek at the look in a “Get Ready With Me” video she posted of her show prep.
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