Creative Director Amy Bowerman — who’s worked with massive acts like BLACKPINK and Dua Lipa — breaks down how flolikethis made their delightful debut tour happen.
On the morning of FLO’s first-ever, sold-out show in New York City, fans started lining up outside of Webster Hall before noon. When the girls took the stage later that night, the audience was enraptured, dancing and singing along to every word with the same fervor displayed by fans at global arena tours. The UK R&B girl group’s buzz had successfully made its way across the pond.
How did you come up with the concept for this FLO TV image that we see during the show? Did you have any inspirations behind that? The whole thing that I was thinking of is that, similar to their trajectory, where for this past year every single new artist or anything that has been completely about FLO, that's been the big group and it's like everywhere you look is FLO. For me it felt like, what if you sat down to switch on your TV and every time you flicked through each channel, they've just taken over? But it's a huge celebration of this FLO takeover.
I was like, "Okay, I can do a certain amount, but as long as we're not going too far." We spent a lot of time staring at the computers going, “Is this too much, or can we take this a little bit further without it being too on the nose?” I'm really glad that it didn't come across in that cloying way, because it just also has to remain current. I think when you speak to the girls, they're super young, they make me feel ancient.
Honestly, the next biggest difference is space and size, because I think the aspirations remain the same. It's like, "What can we do? What can we do to maximize what we've got here?" Even when you work on these big mega tours, I think that people think that artists have endless amounts of money, but you are still creating within a budget. And budget always gets you, no matter how big it is. But I think you're adapting and trying to make the most of what you have.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Streetwear Legend Beth Gibbs Brings a Fresh POV to the Beauty IndustryAt the core of all Beth Gibbs' endeavors — which also include a collaboration with Jordan and serving as a judge on HBO’s streetwear design competition The Hype — is a mission to build community. ✨
Leer más »
Amy Robach and T.J. Holmes Hold Hands in NYC as Romance Goes StrongThe ousted 'GMA 3' co-anchors are still going strong after news of their romance broke late last year.
Leer más »
Ask Amy: A fender-bender outside a party set off a cascade of resentmentI can’t believe he treated my dying husband that way.
Leer más »
Ask Amy: Widow can’t shake resentment over brother-in-law’s behaviorOne way to cope with your bitterness might be to see if you can conjure a way to feel sorry for this man, who denied himself contact with his brother, and who will never be able to make it up to him.
Leer más »
Ask Amy: My husband died feeling betrayed by his brotherMy husband, who suffered from ALS, voiced concern about his brother's drinking; his brother then played the victim.
Leer más »
Ask Amy: A widow ponders the source of her bitternessDear Amy: My husband was diagnosed with ALS at the age of 67.
Leer más »