Here's how global brands like TikTok and Anheuser-Busch are approaching the metaverse and NFTs:
“You don't want to see a metaverse devoid of brands because you'd be missing a lot of the things that you actually love,” says Nick Tran, the global head of marketing for TikTok.
Leaders of the brands spoke about their NFT strategies at Christie’s Art + Tech one-day conference on Thursday where artists and thought leaders spoke about the emerging technology of NFT and its impact on art and society. Non-fungible tokens , unique digital assets whose prices are driven by their scarcity, have not only created a way for digital artists to monetize innovation but also a way for brands to build a community and support a cause. partnered with ZED RUN
to create 50 unique horses for digital horse racing. The horses sold for millions of dollars, according to Spencer Gordon, who leads the marketing team at Anheuser-Busch. The 165-year-old brewery also dropped an NFT of Chef Marcus Samuelson's yardbird chicken recipe to honor National Fried Chicken Day on July 6. In May, Stella Artois also auctioned four NFTs called “Non-Fungible Tips” to support the hospitality industry in the U.K. “When they sold we donated the money to help bars and restaurants in Europe that were suffering from the crisis,” Gordon said in a panel discussion moderated by Lexy Schmertz, senior director at Christie’s.
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