The cost-of-living crisis is wreaking havoc and the global TV industry is not immune. As hundreds of buyers and sellers descend upon the UK for the annual London TV Screenings, distributors are loo…
ITV Studios will be seeking partners for natural history projects, a popular genre that is nonetheless at the pricier end of factual TV and requires co-producers in order to get off the ground.
Having an established roster of tried and tested formats helps when dealing with risk-averse buyers, Berry and Cox say, and they will be speaking to networks about formats at a variety of price points throughout the week in London., according to Fleur Wheatley, the Israeli powerhouse’s VP of sales. Berry likened the situation to the “domino effect” of the early days of the pandemic. Image: Creative Touch Imaging Ltd./NurPhoto via Getty Images
Cox, however, considers how a recession can have a positive impact for TV sellers with audiences spending more time indoors watching the small screen, while cinemas suffer. Last October, former Showtime President of Entertainment Jana Winograde declared “belt tightening is coming” and indicated that middle and lower budget shows will be affected the most. . Bossanova’s Heaney says, “Budgets are being held firm for the big, noisy shows and the squeeze is coming with lower-priced stuff. From our perspective that means we’ve got to make what we have work.
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