How Google is working to help you find food and local businesses
Over time, competition in the froyo business grew intense, as more and more stores opened to cater to growing demand."At some point everyone and their grandma was opening a frozen yogurt store," Kwon said."A lot of the stores that opened were lower quality and lower cost and so they were not as healthy.
These days, companies turn to social media to reach would-be customers, and making an attractive profile can determine how successful you are. Skills that have little to do with running a restaurant, like photography and caption-writing, are now key to bringing in money. Though it's not technically social media, Google Maps and Search results also play crucial parts in whether a business thrives or fails.
Lin gave the example of soup dumplings, which she said is a family favorite. The new multisearch near me tool can not only identify the type of xiao long bao in a picture, but can also tell you where you can buy it near you. You can also get more specific with your search. When Kwon recounts his experiences running his Red Mango franchises, he feels on hindsight that"it was hard for people to really understand how we differed from other yogurt shops, It wasn't any like one place that could go to to really help them find what they're looking for."
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