How gummies have gone from the candy aisle to a fancy vehicle for 'wellness,' whatever that means
, a company that tracks wellness consumer trends through online search analysis. Searches for specific health ingredients like ashwagandha, touted as an all-purpose stress-reliever, have been increasing, too. But for others that have had their heyday, like CBD and apple cider vinegar, numbers are waning. “It’s almost like all these ingredients that are on their way out are seeing growth with gummies, making gummy actually more of the trend,” says Horwitz.
Yael Vodovotz, professor of food science and technology at Ohio State University, says that “from a scientific point of view,” gummies are a particularly flexible delivery vehicle. Vodovotz leads the university’sand has created gummy confections that deliver bioactives derived from grapefruits, strawberries, and black raspberries. Gummies can be made with many different polymers, which allow for a range of inclusions — you can “take your drug of choice and put it inside that matrix,” she says.
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