The hot streak of high-quality and profitable scary movies has made audiences and studios take notice, especially as rom-coms, R-rated comedies, dramas and original action films struggle to convince moviegoers that they must be seen on a big screen.
‘Pearl,’ starring Mia Goth, was filmed in secret in part because of COVID-19 restrictions
There are multiple explanations for horror’s enduring appeal in theaters. One is that scares are best experienced in a dark room, with minimal distractions and as a group.The box office success of “Top Gun: Maverick” seems so long ago as Regal and other chains face financial troubles. “It allows a more participatory experience for the audience,” said Mike Ireland, co-head of Paramount Motion Picture Group.
To risk-averse studios, horror movies are also appealing because they are typically made with small budgets.
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