How I Shop: Emily Oberg

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How I Shop: Emily Oberg
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.EmilyeOberg is ditching streetwear for The Row:

The art director and fashion designer has moved away from streetwear towards "elevated luxury."Author:Dhani MauUpdated:Aug 23, 2019Original:Aug 23, 2019We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore.

We caught up with Oberg over the phone to learn more about her favorite brands, her shopping tactics, how her style has matured and evolved and why she tends not to wear the things brands gift her. Now that Celine is different, I don't buy Celine anymore. I used to love it. I think now Bottega [Veneta] and The Row are probably my favorite brands. I just got a couple of The Row bags which I love. They are super good quality, made really well. No branding, which I like. I think Bottega's bags are really nice right now, their bags and their shoes. I just got a good pair of Bottega shoes. I'm also into jewelry, I think that's something good to invest in.

I think comfort for me probably comes first when I'm dressing. I think in order for something to look good, you need to be comfortable in it first. If you're not comfortable I feel like it will just not look good.

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