How I Shop: Naomi Watanabe

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How I Shop: Naomi Watanabe
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The comedian and host of 'Naomi Takes America' discusses the early influences that shaped her approach to fashion today and why she commemorates important milestones with a fancy watch:

"[I could never find] jeans, skirts and pants. You could always get T-shirts, but the bottom sizing is always hard because the tummy and thighs are too tight and denim doesn't stretch. If it's got something to do with the waist, it's a wrap for us. So with my brand Punyus, I created a lot of denim and skinny pants; even now, these are the items that do really well. When I'm able to wear those, it makes me really happy.

"I first came to New York in 2014, then a few times after that. I would wear what I was wearing in Japan. But then a friend in New York told me, 'You've got to be more stylish. You have to fit in. Buy clothes in New York.' So I just started to dress how I thought a New Yorker would dress because I thought I had to fit in. Earth colors were in, so I had a green tank top with denim and sneakers in earthy colors to match the city, with a tiny Chanel bag across my body.

"Thom Browne is a brand that I liked, but I enjoy even more now [after living in New York]. I wear both men's and women's clothes from Thom Browne. Vaquera is another brand that I really like. Until I came to the States, I had never heard of 'pinup girl' style, but when I came to New York I got into that.

"[Buying watches] is a big thing for me. People lose track of time. I want to wake up at 8, make breakfast, feel the sun, do yoga, stop and chat with neighbors — but in reality, I wake up and it's 2:00 p.m. Time is very important to me, so when I achieve big things, I buy myself a watch. My favorite is by Patek Philippe; I have watches from a whole lot of different brands, but this is the most recent one that I purchased in Japan to motivate myself in New York.

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