'How I Transitioned From Web2 to Web3 Marketing in 6 Months' by Fiat24Account web3.0 crypto
The transition from marketing and advertising for Web2 companies to a web3 one was challenging. The learning curve was hard! The Web3 community is built on developers, crypto investors and traders, NFT artists, and hardcore DeFi players. Making real connections with Web3 enthusiasts is absolutely key. Leveraging partnerships and friendships to create Twitter Spaces, webinars and AMAs is also important, and being transparent about your project and the team behind it is very important.
My career path hasn't been a linear one by any means. I wasn't one of those kids in school who knew from an early age exactly what they wanted to do later in life. My interests were art, writing and reading, but I didn't have a specific career in mind.Fast-forward a few years and, through my creative pursuits, I ended up working for advertising agencies for a wide range of businesses, such as restaurants, supermarkets, furniture shops, a national post office, and even a bank.
The job looked really dynamic, with the opportunity to travel and getting creative freedom, so I started reading up about crypto, blockchain and Web3 to prepare for the interview. The transition from doing marketing and advertising for Web2 companies to a web3 one was challenging and I would like to outline my experiences in this article - hoping that it will help others making the move into Web3, whatever the job title or role.
The tech side of Web3 is one big differentiator from the previous businesses and industries I served in my old jobs - selling food, sofas and even e-banking services did not require much product learning from my side, and are all tangible products I personally come into contact with in my daily life.
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