How jakescottmusic_'s song-a-month- strategy made him a streaming star
Scott’s vulnerable lyrics are a big piece of his appeal, as is the real-life love story that inspires nearly every one of his songs. His wife Rachel helped take his music from, as he puts it, “super angsty and pining for love” to completely lovestruck -- as evidenced by two of his most-streamed songs, the heart-melting ballad “Tuesdays” and the bouncy “Favorite T-Shirt.”
Manker and his business partner, Cooper Anstett , were introduced to Scott in 2018. The pair signed the singer to Group Projects in 2019 after seeing steady growth as a result of his release strategy. Just before the pandemic hit in March 2020, Scott was ready to start growing that live audience with a string of six sold-out shows in February. In the absence of live music, he picked up right where he left off, resuming his song-a-month method for an unexpected third year and spawning his biggest streaming hit to date, a swirling ode to his wife titled “Like No One Does.”that “something started brewing in me that felt different, like a longer story.
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