From hockey and football to Formula One — and baseball potentially around the corner — the city built a multibillion-dollar sports economy from scratch in less than a decade.
Once a sports desert, Vegas has rebranded itself as a global sports capital, and the person who may be most responsible is Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority.
For this season, 50 percent of single game tickets and secondary market purchases for Raiders games have come from outside of the state, including 25 percent from California. “The fact that so many tourists come to Las Vegas for these events or for the venues or for the excitement brings money in from out of state, and it grows the economy,” Hill says.
According to Applied Analysis, the economic impact of the F1 race is estimated to be nearly $1.3 billion, with organizers expecting about 105,000 attendees each day of the three-day event. The Super Bowl should dwarf both figures during the party-filled week of the NFL title game, and there are more than 1,600 private jet landings projected.
“We were counseled to not even bring it up because no one would really understand or even want to hear about it,” he says. “A pool as an amenity to a hotel room,” he says. “However, we looked at it differently. Hotel rooms are the amenity to Stadium Swim.”
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