.LilNasX’s Panini video came together in just a couple of days, and other tidbits we learned from video director mikediva
"Panini" takes place in a magnificent, glowing metropolis in the future, where holographic ads featuring Lil Nas X stretch up the sides of buildings and pop up through the streets. The design rings familiar and uniquely stylish; Diva mood-boarded"every single scene," taking inspiration from seminal futuristic visions like."Nas was very receptive to all of my ideas: concepts for robots, cars, and other things like that," Diva said. The shooting process moved quickly.
Since shooting was so swift, Diva, who felt insecure about the quality of some of the effects, decided to add holograms to"pick up the slack." He also worked on the ridiculous amount of advertisements that help fill the world, from the real brands — Uber, Fiat, Beats By Dre — to the fake ones. The entire creation was an enormous, taxing, and exhilarating experience — one much grander than Diva's typically intimate process of making YouTube videos.
The video wraps up after Jackson lands back in the city to find the rapper turning off his presence so that, as Diva said,"he can kill the saturation of his brand, just for a moment" and show Panini that he does care for her. This happy finale could have potentially been a bit darker, if Diva's original treatment had been used.
It took a city of people to bring the metropolis of"Panini" to life, and despite a lack of sleep, Diva knows it was worth it to help amplify and execute the unique vision of Lil Nas X."I'm happy to say that I was able to take 80 percent of his ideas and make them happen," he said."We work really well together, and he's really fun to collaborate with."
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