Remembering beloved animals when we reach for plastic might just help us use less of it. Presented by Deloitte.
There might be a way we can use nature to help battle the plastic problem. Jiaying Zhao, a researcher with the University of British Columbia, and her colleagues found that placing pictures of marine life like sea turtles, whales, and dolphins above the recycling bins in a Vancouver office tower reduced overall plastic waste — either discarded or recycled — by 17% compared with before the signs went up.
When Zhao returned to the building to interview the workers who'd unwittingly been part of the experiment, those questioned by her team said they didn't remember seeing the animals on the posters. several years ago of a turtle with a straw lodged in its nostril. Outrage over that video pushed some consumers and businesses to ditch plastic straws.In some cases, less dire images might win out. Zhao said subsequent experiments she and her colleagues conducted using images of"happy" turtles and dolphins appeared to be even more effective in changing people's actions than unsettling images.
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