In the battle to gather sales and continue growing their respective brands, Microsoft's Surface beat out Apple's iPad in TV advertising spend
"Although the iPad was the product Apple pushed the most on TV last year, there have been only two main windows of activity: during January, when a single ad ran up 824.8 million impressions with an estimated spend of $26.4 million, and again in late November through the present, with two versions of the same heartwarming holiday ad, one in Spanish. The English-language spot saw an estimated outlay of $22.4 million and generated 355.
The report also notes that much of the spend for these two companies, and others, was on sports, an area where the audience is unlikely to skip over the adverts or switch away to another challenge because of the live nature of the event.... [+] Theater on the company campus. Apple also presented three new iPhone models and a new Apple Watch at the event. The new entry-level iPad replaces the sixth-generation iPad from March 2018. A major innovation is the enlarged display from 9.7 to 10.2 inch diagonal. Photo: Christoph Dernbach/dpa Apple focused its advertising on two specific times, late January and late November - in time for the post-Christmas sales and the joint Black Friday and Christmas sales.
How much difference did it make to sales? That’s probably a harder question to answer. Certainly Apple’s tablet is generating more revenue with
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