How one famously untrue song helped Maserati survive its leanest years.
boasts about that deuce coupe. More casual swag than Rick Ross’s shine on the Maybach. Bolder than Beck’s clumsy Lothario taking his shot with a Hyundai. Even Prince’s deft moves on a hard-to-handle Chevy somehow fall short of the sheer torque created by Joe Walsh’s nonchalant FM-radio brag about an underdog Italian sports car.“My Maserati does one eighty-five,” Joe Walsh sings on “Life’s Been Good.” These were not lyrics that needed to be deciphered or deconstructed.
So by the mid-Seventies, Maserati was practically an international ghost. There was no marketing budget and no new actual cars to market. In 1974, the carmaker sold only 150 cars in its home country, and it went into liquidation a year later. By the time “Life’s Been Good” was soaring up the charts, Maseratis were harder to find than burrata in a Vermont supermarket.
Like his son does now, Spadaro’s father repaired most of the Ferraris and Maseratis around New York. Santo turned 15 the year “Life’s Been Good” came out, and while he was thrilled to hear FM radio intersect with the family business, he doubts it helped the company bridge those lean years. “People buying sports cars then wore three-piece suits,” he says. “I don’t think they were moved by pop and rock.
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