On February 13, Eat Me Guilt Free unveiled its first-ever 'You Glow Girl' grant program. The grant is an extension of Eat Me Guilt-Free CEO Cristie Besu's commitment to empowering girl bosses just like herself. The Miami-based Cuban-American businesswoman created her baked goods brand.
A registered nurse and certified sports nutritionist-turned-entrepreneur, Besu started baking Eat Me Guilt Free treated straight from her very own kitchen in 2013 from her Miami, Florida kitchen. Relying solely on her financial savings, Besu's hard work and determination grew the company. Her products are now available for purchase at more than 3,000 independent retailers nationwide and in GNC, all locations of The Vitamin Shoppe, and through their site.
"We fully believe in supporting female entrepreneurs, so we started the 'You Glow Girl' grant to pay it forward to female entrepreneurs ready to live out their business dreams," Besu said."We're asking that women indulge in their business dreams through Eat Me Guilt Free's inaugural female entrepreneur grant, and we hope to help a lucky winner propel her vision forward through this initiative.
The second piece of advice is to do extensive research and preparation – not just of the industry and space but of the broader cultural and societal landscape. This will allow her to get more holistic in her views. In addition, it will show how her business could help and enhance how her future will benefit from the industry.
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