“[P!nk] is one of the smartest, hardest-working, businesswomen out there and that shows in everything she does,” says RCA’s Val Pensa who is Billboard's Executive of the Week.
One of P!nk’s most notable and memorable qualities is her ability to move people through her songwriting and vocal performances., who spearhead’s P!nk’s press here, crafted an incredible campaign that allowed P!nk to touch viewers through traditional television performances and interviews, which in addition to reaching her core audience, also served as the catalyst for additional conversation around the album.
Radio has historically always been super supportive of P!nk and is a major way for us to reach her audience around the world. The RCA radio team put together an incredible radio strategy to support this campaign.
For a campaign like this we spend a lot of time thinking about who the audience is and how to reach them and give them what they want. In this case, we had every physical configuration on a global scale that was possible and put a long pre-order window into place that allowed us to really double down on marketing the album date, the creative and the configurations with all the various retail partners.
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