Many observers of politics tend to think about candidates who are at odds in terms of lanes, but at this point it might be more useful to think in terms of roles: heroes and villains — in industry lingo, faces and heels.
Want to read more stories like this? POLITICO Weekend delivers gripping reads, smart analysis and a bit of high-minded fun every Friday.Kayfabe is this old multipurpose term that emerges from traveling circuses, which is where wrestling emerges from. It is all centered around the big lie of wrestling, of pro wrestling, theatrical wrestling, for the first century of its existence.
Think about Trump. He would say stuff you’re not supposed to say, and that was what everyone who loved him said about him. I mean, Frank Rich wrote a story for the magazine that I was working at— this was in 2015 — saying that he was saying what other people weren’t willing to say about how stupid this system was and maybe that would wake people up. Well, I don’t know that it woke people up to make them change the world for the better, but it certainly grabbed their attention.
Oh, I would say much more. Being the face doesn’t pay because you’re always going to have another side that reflexively hates you. You’re not going to win over the other side. Whereas if you’re a heel, you have one side loving you, and the other side you’re profiting off their hatred. It’s the only way to actually make it now.
Clockwise from top: Trump , wrestler “Stone Cold” Steve Austin and McMahon attend a press conference at Trump Tower on March 28, 2007, in New York City; Trump lays on the mat after receiving a hit from Austin on April 1, 2007; Trump poses with WWE DIVA girls on June 22, 2009, in Green Bay, Wisc. | Bryan Bedder/Getty Images; Mark A.
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