Producers Bizness Boi and Ninetyfour detail the long behind-the-scenes life of the track — which includes Rihanna’s first output in three years
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Last November, the producer Ninetyfour was eagerly expecting his first major-label placement. “I was supposed to be on the Game’s album,” Ninetyfour recalls. “They asked us to do the paperwork, ASCAP information, ‘Bet, we’re gonna be on the album.’ It comes down to it — it’s not on there. That was supposed to be my first one, so I was kind of devastated. My spirits was low.”Partymobile
: Along with Bizness Boi and Cardiak, Ninetyfour co-produced “Believe It,” a punchy ballad featuring the first newvocals to be released since 2017. It’s expected to be the next PartyNextDoor single, and Rihanna’s presence on the hook practically assures that it will be a commercially auspicious debut for Ninetyfour.
Like many contemporary productions, the instrumental for “Believe It” lived an exciting life before settling down on. The song was started by Cardiak , who created the intertwining guitar and pitched-up vocal sample that makes up the spine of the track. He then sent it to Bizness Boi, who was in Paris for a writing camp at the time .
“It was a writing camp with American producers and French producers,” Bizness Boi recalls. “We went over to work on some of their big artists. I pulled [Cardiak’s beat] and started working on it for an artist there, I forget his name. He was messing with it for a while, but in the end he wanted to go in a different direction.”
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