How some grocery stores are bridging the digital divide when it comes to online coupons

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How some grocery stores are bridging the digital divide when it comes to online coupons
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Online coupons have tripled in recent years. Some stores are offering as many as 130 digital-only offers each week. But what about folks who can't download them?

As those extra pandemic-era SNAP benefits come to an end and inflation continues to impact prices at the grocery store, more and more consumers are looking for ways to save.

The savings can be substantial. A pint of tomatoes are $3.49 each at Giant, but with a coupon, you can get two containers for $4. "The problem is though, the people they're really excluding from these offers are seniors who are most likely to want the discounts," said Kevin Brasler, executive editor of"It's rough for seniors to try to put the numbers in and it's really inconvenient. I like the way it was before. Everybody would get the discount whether you have a smartphone or not," said Deborah Dixon of Philadelphia's Germantown section.

"We saw a lot of, you know, sale indications was $2.99. Well, that was for the digital-only coupon. It was $5.99 if you didn't bother scanning the thing or knew in advance to go check for coupons," he said.

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