Rather than waste time with more traditional ways of finding a partner, many young people in South Korea are using the MBTI to cut to the chase -- and rule out personalities deemed incompatible
How Koreans fell in love with an American World War II era personality testBy Jessie Yeung and Yoonjung Seo, CNNSeoul, South Korea It's as if Seoul is infatuated. Stroll through the South Korean capital and amid the sea of traditional Hangul characters it's hard not to notice the same four letters of the Latin alphabet cropping up again and again: MBTI.
Those four letters are emblazoned on ads, peppered into daily conversation, featured in computer games and even on Spotify playlists. Stop by a cafe and you may hear couples on their first date discussing them; visit a fortune-teller and they may be invoked as portents of your future; open a dating app and about a third of profiles will include them.
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