Charting the evolution of street style, from pre-Instagram to peak maximalism. voguerunway2010s
. And it certainly doesn’t look like street style in 2007, when Oh launched his blog, Mr. Street Peeper, alongside other OG photographers like Tommy Ton and Scott Schuman. “I don’t think any of us knew it was going to become a thing,” Oh says. By “a thing,” he means a career, a marketing platform, and a source of massive global interest.
How did street style go from hobby blogging to this, exactly? Looking back on the past decade of photos, you start to see the turning points crystallize. As digital media and Instagram evolved and surged in popularity, street style also got bolder and more graphic—eye-catching, photogenic stuff. You can also discern almost the exact moment everyone ditched stilettos for sneakers, and when Alessandro Michele’s debut at Gucci single-handedly changed the way we dress.
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