The Blink Bar Founder And CEO Tirzah Shirai Shares Five Of Her Key Lash Secrets And Advice On How To Break Into The Big Business Of Beauty
If you're a beauty aficionado, or even if you're not, you are probably obsessing over your eyelashes like millions of women throughout the U.S. I know I am. According to a recentThe downside for beauty companies is women are buying less mascara. Guilty as charged. A recentreport backs this up. As mascara loses its relevance, sales growth is expected to slow to only 2 percent through 2021, from 4 percent in the last three years.
Launching the concept in 2015 with a single pop-up shop on the weekends in Santa Monica, Shirai explained that her impetus was her inability"to find anyone in L.A. that was doing eyelash extensions that looked really natural, didn't damage the lasheswould look good on camera. It was a need that wasn’t being met for women and it’s time was here." Shirai took this one step further by becoming a lash technician herself, and began performing services at her pop-up.
The timing couldn't have been better with the explosion of Instagram and the age of the selfie. In just a few short years The Blink Bar has grown revenues from $220,000 in 2015 to reporting close to $6,000,000 in 2018 and a 2019 revenue projection to exceed $10,000,000 after. Using customization as a key differentiator, the salons offer more than 300 types of different eyelashes and an endless list of options from"Coquette","Temptress" and"Vixen.
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