How influencer, Kiersten Rich, built a million dollar travel empire with The Blonde Abroad
this year. Next year we’re doing a lot of new destinations: places that are either a little more difficult to travel solo in terms of cost and logistics or maybe a little more intimidating for women to go to by themselves.
With six years of corporate finance under her belt, Kiersten Rich found it easy to pivot to travel entrepreneur.ACT: How did you pivot from being an influencer to building a business? I’ve seen a lot of people in this space do that transition and some people haven’t done it well.I am always thinking of business ideas. That is an intuition for me.
Early on, I knew diversifying was essential. Whether it was on social media or on my business, I had to spread myself out with it. I was never afraid of bringing on people to help me. I have a team and I think that helps to get out of your own headspace. I have people asking every day, ‘who did your website? Do you do mentorships?’ So I thought, I’ll just create a digital creative agency. We do custom websites, graphic design, and it’s basically an umbrella of my existing team to help other people.
From her early days of influencing, Kiersten Rich never limited her mindset of what she could achieve in the travel space.When I started it was this very unknown, uncharted territory with Instagram. I think a lot of people base [their worth] on reach alone. You can’t limit yourself by saying my only worth is with the audience I have. From day one, I never limited myself or felt insecure about what I could do.
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