Is fast fashion over? These 3 designers hope so: R29xTENCEL TENCEL ad
, and within minutes, it becomes undeniably clear that he boasts a wealth of knowledge about sustainable fashion — and in every regard, too, ranging from soil-tilling practices that best grow organic cotton to an understanding of what true transparency looks like. But he didn’t get to be where he is on assumption alone . He started by asking questions.
After spending time at factories, the more he learned about the chemicals, the dyes, the materials — or in his words, “the dirty side” of denim manufacturing — the more he wanted to create designs that were not only better in look and feel but also better for the environment. So when Reformation offered him a position, he jumped at the chance to learn more about sustainability, to figure out ways to produce a recyclable toxic-free product crafted from recycled materials.
The first step was identifying his supply chain and vetting the businesses he wanted to work with, including the TENCEL™ brand. He traveled to Lenzing’s headquarters in Austria, toured the facility, asked the engineers questions, and learned about the company's closed-loop production process with REFIBRA™ technology, which involves upcycling waste into new fibers, promoting a circular economy.
“It’s a concept that resonates with me because 100% virgin material doesn’t make any sense — when you cut patterns out of fabric, what do you do with the waste? A lot of brands aren’t talking about the waste they’re creating or they’re not even trying to figure it out,” Nodarse admonishes.
“People have forgotten that clothing has value because of fast fashion, off-pricing, and sales — and a lot of brands have lost their way,” he says. “Fashion isn’t necessarily about the product but about consumers trusting the brand. And at the end of the day, if you care about a brand, ask for receipts, ask for information — because if they’re not publishing it, then they’re hiding things from you. Ask questions.
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