Things really changed for Absofacto when his song “Dissolve,” a melodic jam about wanting to do just that in 'a pool full of your love,” began making the rounds on a certain video sharing app.
on YouTube and Spotify on Feb 19, 2015, then taken down, before reappearing in November 2017 as part of hisEP, after Visger signed to Atlantic Records. The single received an appropriately soothing music video in March 2018, and with Atlantic on board, the song was serviced to Triple A radio -- but only enjoyed a few plays before fizzling. Fast-forward to July 2019, when that same song climbed to a new peak of No. 29 on thechart entry.
After about a month, Visger decided to play detective and figure out where the use of his song originated. After watching tons of videos, he realized the first time he’d seen that particular mirror move paired with his track was in a TikTok uploaded by a female marine. “I sent her a message saying, ‘Hey, did you make this up? Because it kind of changed my life,’” he says.
Jeff Regan, senior director of Music Programming at SiriusXM, says that “Dissolve” landed on his radar a few months back. It was serviced by Atlantic, but Regan also noticed it was being shared and streamed outside of TikTok, and decided to add it to the rotation. “Our listeners [are] super forward-thinking, super open-minded,” he tells. “They are looking for a new artist, for new sounds. They’re people who want to find that next thing, and [“Dissolve”] fits that bill really well.
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