TikTok is it, folks!
, describe it as a collaborative space where it’s easier to go viral than other social platforms. TikTok’s appeal is the endless display of 15-second videos featuring campy special effects, dancing reaction videos, and trending hashtags like #ThatsMyType, #HeyGirl, #EGirls, and #EBoys that are reflective of various subcultures represented on the app — no matter how random — including what Drea describes as a “weird obsession with Peppa Pig.
That crowdsourced popularity is the result of a discovery page that doesn’t rely on a follower count, but rather, trends, popular jokes, and a shared feed that offers a more equal opportunity shot at fame. Eventually, users will begin to see more videos tailored to what they click on the most. It’s no coincidence that many popular TikTokers like Drea and Andre Swilley used to be part of the Vine community.
“It fills a hole that Vine left [and] that Snapchat never had the functionality to fill],” says Patrice Callander, a digital brand manager and social media strategist. “The time limit, people loving viral challenges, ease of use when it comes to discovering new accounts [make it appealing.
In the ancient days of social media, artists utilized MySpace and even Twitter to bombard users with links that most likely got ignored because they were shared in spammy and disingenuous ways. Now, meme’able hits that are catchy, fun, easy to understand, and easy to dance to are new, “Listen to my mixtape.”, a TikToker with over 6.3 million followers, has a massive teenage fanbase. He found success as an actor and is currently shooting a web series as a result of his TikTok presence.
“My main focus has been acting,” Swilley says. “I just got into [music] this year to be honest. I didn't do much with my other songs but with ‘Pistol,’ I put it out there [on TikTok] and the challenge helped it so much more. If you want help with your music or just anything with your platform, you definitely have to get on TikTok because it'll help you with all of your platforms for your career. Whatever you want to do in the industry it will help you.
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