'Bet on the jockey, not on the horse' rings especially true in early-stage investing. Here's how to best present your founding team to early-stage investors:
The age-old VC proverb, “Bet on the jockey, not on the horse” rings especially true in early-stage investing.Understanding this and other motives and biases of experienced investors can help founders craft a narrative that puts their best foot forward. Below, I examine seven key factors that early-stage investors most often explicitlyInvestors look for founders who are pursuing their life’s work
This is relevant not only to how you present yourself but also what company you form in the first place. There is a point at 4am where a financial motive is not enough. Try to tap into something that deeply resonates with you. You might spend the next 10 years of your life dedicating yourself to an extremely intense and consuming journeymake it one that has meaning.
For founders who do not fall into this small demographic, it is even more important to nail “Your Life’s Work” as discussed above. They should also demonstrate that this is a journey they intend to take all the way.
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