Adidas is putting its footwear technology to the test on a NASA space mission as part of a new long-term partnership with the International Space Station in 2020.
"The design aesthetic of the new Adidas Ultraboost 20 takes inspiration from our partnership with the ISS U.S. National Lab and, with more to come from the partnership, we plan on taking Boost to even greater heights," Sam Handy, vice president of design at Adidas Running, said in a statement.
The company's long-term partnership with the ISS will also entail research on human performance and sustainability in footwear manufacturing. "Space provides the ultimate testing ground to maximize material usage and value within extreme conditions and confined environments. Future research on the space station applied to Adidas' loop creation process for circular manufacturing could help advance sustainable creation and recreation methods applicable to Earth," the company added.
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