TikTok is heavily promoting Shop as it eyes e-commerce as a key growth driver. Here's a 9-page document it's used to court creators and sellers.
Here's the 9-page document TikTok shared after the summit in mid-June: using a non-work device. For secure messaging via Signal or another platform, reach out over email to connect.The second page introduces TikTok Shop and includes some stats about e-commerce and user shopping habits on the platform.In 2020, e-commerce accounted for $4 trillion in worldwide sales, a figure set to double by 2026.
TikTok Shop offers a more personal way to shop by enabling Sellers and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience. .
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