'I hear from clients that a strong social media presence can be a game changer when it comes to building and sustaining a small business,' says Derek Ellington, head of small business banking at Wells Fargo.
In this photo illustration, the logo of TikTok is displayed on a smartphone screen alongside that of YouTube, Whatsapp, Facebook, Twitter, Instagram, Quora, Facebook Messenger and Snapchat on March 16, 2023, in Bath, England.is vital to American small businesses, and according to business experts, it should be prioritized in a business budget.
as a real-time window into customer preferences, which can drive positive business outcomes and strategy," he says. "I like to look at social media as a combination of networking, public speaking, and sales, all rolled into one, and on steroids," Knauff tells FOX Business. "Social media gives you the opportunity to reach a tremendous number of people, build an audience, and earn new business."It’s also important to understand you’re playing a long-term game, says Knauff.
"Handling your own social media in-house is relatively low cost. You can get started for just a few thousand dollars for equipment and a modest advertising budget," he explains. camera on your smartphone,"The sky's the limit when it comes to your budget, but you can get a quality camera, microphone, and three-point lighting for around $2,000 that meets the needs of most businesses," Knauff tells FOX Business.
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