How top brands tackle retail’s peak season paid googlecloud
critical
The good news is, the means to create an effective offline/online retail presence is getting much easier. In the old days, before the wide availability of public cloud services, companies had to accurately plan out their anticipated system capacity, buy and provision servers, and configure and test them before they were ready to support the big spikes in traffic that the markets and traders hoped for.
Thankfully, cloud computing can make these sorts of outages a thing of the past. Customers appreciate websites and apps that work quickly and allow them to achieve their objectives, and using the cloud to provide applications with the rapidly scaling resources that they need is a powerful way to make them more compelling to customers. With some retailers earning more than
I believe the most forward-thinking brands are embracing technologies like the cloud to deliver the personalized connected experiences that virtually every consumer is demanding. Confidently delivering this at the scale of Black Friday requires a commitment to being ready for anything, and this often means early cloud capacity planning to identify potential reliability issues before they happen.
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