As the aesthetic pendulum swings from filled cheeks to chiseled angles, it seems that every familiar face has a skin guru.
“If giving a facial was a movie…it would be ‘Everything Everywhere All At Once,’ ” Joanna Czech wrote on the eve of the Oscars, alongside an Instagram post of her Beverly Hills pop-up. It was a scene befitting the soon-to-be best-picture winner: glowing red panels and multipronged machines framing the model Anja Rubik, as the Polish-born facialist toggled between modalities.
“We’re in direct competition with the dermatology office now,” says Lord Gavin McLeod-Valentine . A self-described “celebrity facial masseur” who counts Sharon Stone as a regular, he finds that the “hands-on, sensorial, connective expression between client and practitioner is key”—while still making room for such tools as the Opatra LED dome .
Iván Pol, who developed his finesse with radio frequency at a top Miami derm practice, is synonymous with his trademark facial: a sculpting, machine-led service called the Beauty Sandwich. “I feel very grateful for technology—not only the technology of my devices, but the technology of phones and Instagram and social media,” says Pol, who has Ana de Armas sharing glimpses inside his treatment room.
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