South L.A. native Tuanni Price felt the approach to wine was all wrong: 'It was just so snobby back then… like, 'This wine smells like gooseberries and black currants.' I say, describe it like a man you dated or an experience it reminded you of.'
Tuanni Price, left, the owner of Zuri Wines, shares a laugh with Chadwick Spell, second from right, the chief operating officer of Wachira Wines, and Esther Nabwire, right, during a fundraising event at Loyola High School called Raise the Barr, where Price provided wine tastings.
"I was presented with the wine list, which looked like it was a foreign language," she recalled."My mom had to tell me I was supposed to taste the wine when it was brought to the table." Her embarrassment at not knowing anything about wine, she said, made her want to learn more. A few years later, she took courses with the National American Sommelier Assn. and the Society of Wine Educators.
Keen to share the experience, she began taking groups to Rideau and other Santa Barbara County wineries. Their presence — the groups were predominantly African American — was at times a curiosity. Once, while offloading a group of 50 black clients in Solvang from a bus, she was asked by an onlooker:"Is this a family reunion?" Her business grew and she began offering private tours to black-owned wineries in Napa and Sonoma.
Still, she'd like to see more advances that level the playing field in South Africa."Economically and financially it needs to be more equal," she said.
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